Archive for April, 2011

Brands and Marketers Delivering the Royal Treatment

Friday, April 29th, 2011 by Amy Power

This morning royal wedding watchers at Dallas’ Hotel St. Germain awakened to a breakfast in bed and the opportunity to watch the Royal Wedding unfold before their eyes. It is probably one of the more clever marketing tie-ins I’ve seen. Even Dunkin’ Donuts tried to capture some of the royal buzz with a heart-shaped donut that frankly, was nothing new or unique in my opinion. It was simply the repurposing of their heart shaped Valentine donut which they roll out every year. So, as an entrepreneur or a major brand, does it really pay off to tie into these major events when they happen? When the next iconic event rolls around … should you or shouldn’t you?

I think you have to look at your brand and see if it makes sense. In the case of the Royal Wedding, skin care, fashion, makeup, hotels, collectibles, and any brand that can deliver a legitimate “royal” treatment are likely candidates for a meaningful tie-in that give the public an opportunity to participate in this iconic moment in a way of their choosing. For the Renee Rouleau Skin Care brand her Royal Treatment Facial makes complete sense. Moreover, it was able to secure her publicity in the Huffington Post, on the Dallas ABC affiliate and in today’s USA Today and likely will help her reach a larger audience and drive product sales.

Many will be watching as Kate gracefully steps onto the world stage. No doubt marketers will watching her every move. What’s your next move?

Power PR Celebrates at The Commissary Preview Party

Tuesday, April 19th, 2011 by Amy Power

Power PR was out last night celebrating the opening of John Tesar’s new restaurant, The Commissary! Guests mingled outside on the patio, enjoying the fantastic view of downtown Dallas from One Arts Plaza. Everyone loved snacking on the delicious sliders and drinking wine cocktails and wine on tap!

You can learn more about the restaurant and concept in DMagazine, The Dallas Morning News, and Urban Daddy. If you want to check it out for yourself, The Commissary will be open to the public for dinner starting tomorrow.

Stay tuned for a fun article in Paper City next month as well!

Check out a photo on our Facebook page!

Power PR in Dallas Morning News: 5 Ways to Clarify Your Image and Message

Thursday, April 14th, 2011 by Amy Power

Power PR is so honored to be in this morning’s issue of the Dallas Morning News, featuring our founder and president, Amy Power! Amy recently sat down with staff writer Sheryl Jean to share some tips on how to communicate your brand image through better public relations.

Amy provides great insights on how you can:

  • Be the author of your brand: Write down the moment that inspired you to launch your new product or service.
  • Build relationships with media: Start building relationships with media that cover your industry. Your company could be tomorrow’s headline.
  • Protect your image: Think about those “what-if” scenarios and set up a plan.

and more!

You can read all of Amy’s best PR tips in the full article at dallasnews.com.