It used to be that to reach their audience brands had to have large television budgets and a professional recording staff, but YouTube has done away with that model. In fact the platform attracts 800 million viewers per month. Here are three ways you can use YouTube to benefit your brand and complement your social media strategy.
Answer questions. In any industry there are questions that need to be answered; taking the time to answer customer questions not only humanizes you, but it also helps build credibility. Whether you’re a Dallas publicist, a pool business out of Virginia, or a marketing and lifestyle expert like Marie Forleo, you have information worth sharing.
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You should note that the quality of production is not as important as the quality of information you are sharing – notice how Forleo’s first videos were done from the comfort of her living room.
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How-to videos. Have you ever tried building something and been completely frustrated by the instructions? Your customers likely feel the same. Think of procedures that could be puzzling to your target audience and create a 2-5 minute videos walking customers through the process. Companies like Home Depot and IKEA are already using YouTube as part of their social media marketing.
Testimonials. Customer testimonials are also a great way to build credibility. Bring in customer for a short interview or encourage them to share their videos with you via social media. You can later favorite their testimonial through your business’ YouTube channel.
Have you experimented with YouTube in the past? Is it part of your top three social resolutions for 2013? Drop us a line; we’d love to hear from you!